The Evolution Of the Civitan Logo
1917: The original Civitan emblem was simple, with “Civitan Club” on a triangular field.
Designed by the founding members of Civitan, this emblem originally represented the Birmingham club, then was adopted by other clubs as Civitan spread across the United States. In 1920, with the addition of Canada to the Civitan family of nations, the “International Association” band was added.
This emblem was featured on the cover of the first issue of Civitan Magazine, published in July 1922.
1980: In 1979, International President Syd Fishman charged his Public Relations committee with the task of enhancing Civitan’s image. To help achieve that goal, a new logo was designed. It was unveiled at the 1980 International Convention in San Diego, CA. This new logo, designed by graphic designer Chuck Cuba of Chelsea, Michigan, was distinct from that of other service clubs, and gave Civitan a more modern look at the start of the 1980’s.
However, the new logo faced certain unforeseen difficulties. It was difficult to incorporate “International” into the design, so a slightly different treatment was adopted in 1986. This incorporated colors of gold and black, with “International” added inside a circular band.
1992: By the 1990s, there were also concerns that the “heart” logo was itself becoming outdated, as the 1980’s passed into history. After a great deal of discussion, the International Board voted to return to a more traditional look with the official Civitan logo. This was based on the long-standing logo of 1924, and incorporated a grid-style globe at the center, to represent Civitan’s international focus. The twelve bands around the border also returned, to represent the twelve points of the Civitan creed (which had itself changed in the intervening years).
Today: The current medallion logo is the core symbol of Civitan today. There are a handful of alternative treatments currently in use. In 2008, a slightly more modern treatment of the logo, the first to be created entirely digitally, was made available. Clubs are welcome to use either logo with their own materials, and can now receive them in seconds from International Headquarters via email.
Civitans now look forward to our centennial anniversary in 2017. No one can say what face Civitan will take in the next ten, twenty, or even hundred years. Come what may, rest assured that the true face of Civitan – the average club member, working to help others – will make those who came before us proud.